THE EMPTY CHAIR: WHAT NO ONE TELLS YOU ABOUT A BEGINNER MUA
WHY YOUR MUA BUSINESS ISN'T GROWING (AND HOW TO FIX IT) Starting as a makeup artist in Lagos, Portharcourt, Abuja or Nigeria entirely comes with more passion than appointments. Here is a depiction of that early-career hurdle, followed by some ideas on how to get actual makeup clients. The "Empty Chair" Reality The kit is organized by color, the brushes are deep-cleaned, and the lighting is perfect—but the ring light is only reflecting an empty stool. For a beginner MUA, the frustration usually hits in waves: The Content Cycle: Spending three hours on a complex "cut crease" for a social media reel, only for it to get a handful of likes and zero inquiries. The Comparison Trap: Watching other artists post "Booked and Busy" stories while you’re practicing on your own face for the fourth time this week. The Investment Gap: The sting of seeing your high-end foundations sitting on the shelf, knowing th...